Effective and clear communication is at the heart of every successful community association. Keeping homeowners updated about upcoming events, important updates, and the financial status of their community association creates transparency around board decisions. It shows homeowners the board is committed to their community’s needs.
Emails: This channel is a great way to communicate with your homeowners for quick, timely updates. Emails can be used in various ways, from upcoming events to trash services changes or reminders about community rules. Ensure that homeowner emails are up to date and that any emails that bounce back are promptly addressed.
Newsletters: Community newsletters offer a valuable opportunity for positive communication. They highlight community events and accomplishments and communicate important news to homeowners. Newsletters are lighter than other types of communication, allowing for a break from more serious communications needed throughout the year. As a bonus, give the newsletter a fun name to create community spirit!
Social Media: Social media pages or groups shouldn’t be considered an official form of community association communication. Instead, these groups should be utilized as additional contact points for community news. Event page features on social media can help boards promote community events and track attendance. Boards should set clear standards about what is allowed, who monitors the group, and how people can join. If participating in social media, boards should consider adding cyber insurance to their policy for protection against potential risks.
Meetings: Whether a board or an annual meeting, meetings are a powerful communication tool for your community. Ensure meeting minutes are prepared promptly after meetings and are available for homeowners to view. Even if individual members disagree, the board should always project a united presence when homeowners are present. Homeowners need to see the board working collaboratively for the good of the community, rather than engaging in internal arguments.
To learn how Ghertner & Company can help you effectively communicate with your homeowners, including leveraging our exclusive owner’s portal, request a management proposal today at https://ghertner.com/request-for-proposal.